Amazon Posts $717B Sales to Surpass Walmart; Stock Seen Near $110–$120
Amazon posted $717B in 2025 sales vs Walmart’s $713.2B, overtaking Walmart as the world’s top revenue generator. Walmart’s John Furner targets 40% digital ad and 24% e-commerce growth while analysts see shares falling toward $110-$120 despite 37% ad-revenue and 10.5% operating income gains.
1. Amazon Surpasses Walmart in Revenue
Amazon recorded $717 billion in 2025 sales compared to Walmart’s $713.2 billion for the year ending January 31, marking the first time the e-commerce giant has overtaken the retail leader in annual revenue.
2. Strategic Shift Under New CEO
John Furner assumed the role of Walmart CEO on February 1, bringing a focus on innovation and technology. Walmart is investing 3–4% of sales in capital expenditures to expand its digital advertising unit, which grew over 40% last year, and drive 24% e-commerce growth.
3. Stock Outlook and Analyst Projections
Following Q4 results showing 24% e-commerce growth, 37% digital ad revenue growth and a 10.5% rise in operating income, analysts maintain a 94% buy rating. Many forecast a near-term share pullback to $110–$120 before potential recovery, citing reliable dividends and robust operational performance.