Bank of America projects the four-day Prime Day will generate $21.6B GMV, up 5% year-over-year, driving $12.4B in additional GMV and $8.5B in incremental Q2 revenue. The event covers 35 product categories in 27 countries and will gauge consumer demand as Amazon increases investments in AWS, AI and logistics.
Bank of America analysts project the four-day Prime Day will generate $21.6B in gross merchandise value, up 5% from last year, while driving $12.4B in additional GMV and $8.5B of incremental second-quarter revenue for Amazon.
The shopping event spans 35 product categories across 27 countries, making it one of Amazon’s most extensive retail initiatives of the year as it aims to attract both domestic and international shoppers.
Performance during Prime Day will offer a fresh read on consumer spending patterns and help investors assess the resilience of Amazon’s retail business amid evolving economic conditions.
While AWS remains Amazon’s primary profit engine, robust Prime Day sales could bolster overall sentiment as the company continues significant investments in cloud computing, AI tools and logistics infrastructure.
