According to Robinhood’s “100 Most Popular” leaderboard, Amazon ranks as the fourth most-held position among the platform’s roughly 22 million active retail accounts. Everyday investors continue to back its leadership in global e-commerce—UpCounting estimates Amazon will command just over 40 percent of U.S. online retail in 2025—and favor its high-margin ancillary businesses over lower-return retail operations.

Amazon welcomes billions of monthly site visitors, yet it derives more than half of its operating income from Amazon Web Services (AWS), the world’s largest cloud infrastructure platform. AWS, with an annualized revenue run rate near $132 billion, contributes under 20 percent of net sales yet accounts for over 50 percent of operating profit. This diversification has driven overall revenue growth of 13 percent year-over-year in Q3, with domestic sales up 11 percent and international sales rising 14 percent.

Amazon is deepening its AI footprint through both in-house and partnership initiatives. Its Trainium2 custom AI chips, which grew 150 percent sequentially, have been deployed with Claude AI maker Anthropic via a 500,000-chip commitment in exchange for equity. Internally, Amazon’s Transform AI agent has saved approximately 700,000 labor hours in cloud migrations year-to-date, while its new AgentCore platform enables third parties to build purpose-built AI agents on AWS infrastructure.

After briefly setting all-time highs in late October, Amazon shares retraced roughly 10 percent and now trade slightly above year-ago levels. CEO Andy Jassy’s commentary highlights continued momentum driven by AI enhancements: “We continue to see strong growth across Amazon as AI drives meaningful improvements in every corner of our business.” Trading at a P/E near 33, the stock’s valuation appears modest relative to peers, and analysts at Evercore ISI have named it a top pick for 2026 based on resilient consumer demand and expanding high-margin segments.