Amazon study finds 54% of Spanish SMEs say AI advertising helps business grow
AMZN•An Amazon Ads study found 54% of Spanish small and medium-sized businesses linked AI advertising to growth. It also found 45% said AI tools helped them expand internationally and 43% credited them with supporting launches in new product categories.
1. Study findings
An Amazon Ads study published Oct. 21 found that 54% of Spanish small and medium-sized businesses linked AI advertising to growth. The study found 45% said AI tools helped them expand internationally, while 43% credited them with supporting launches in new product categories.
2. Advertising access
Among Spanish small and medium-sized businesses using AI, 68% said it opened access to video and streaming TV advertising for the first time. Globally, the number of Amazon advertisers using AI rose 50% in a year, and smaller businesses doubled advertising material production in the first quarter of 2026. In Spain, 82% viewed AI as essential to remaining competitive.
