Amazon has rolled out the Shop Direct feature, which allows third-party sellers to push product catalogs and inventory feeds directly into its marketplace platform. This integration bypasses manual listing uploads and aims to accelerate time-to-market for merchant offerings.

Following recent volatility tied to AI sector uncertainty and heightened Middle East tensions, Amazon shares have fallen to their lowest valuation levels in several quarters. This downturn has positioned the stock at a notable discount to peer internet names, attracting interest from investors seeking undervalued tech assets.