Amazon Sees 56% of CIOs Upping AWS Spend and New iHeartMedia Ad Tie-Up
AMZN•In a Jefferies survey of 40 CIOs, 56% plan to increase AWS spending in 2026 as cloud budgets grow 10.1%, while Amazon’s AWS consulting partner AI/R Compass UOL won Brazil 2026 AWS Consulting Partner of the Year for data engineering and infrastructure leadership. Amazon Ads expanded its reseller arrangement with iHeartMedia to integrate audio, streaming, and video ad inventory in one hub, granting advertisers unified access to Prime Video, Twitch, Amazon Music, Fire TV, Alexa and Amazon DSP’s first-party shopper data.
1. AWS Spending Survey Signals Continued Cloud Demand
Jefferies surveyed 40 IT executives and found software budgets rising 6.2% in 2026 and cloud spending expected to grow 10.1%, with 56% of CIOs planning to boost AWS allocations and 68% maintaining dedicated AI budgets.
2. AWS Consulting Partner Award for AI/R Compass UOL in Brazil
AI/R Compass UOL, an AWS Premier Partner with over 1,900 AWS-certified professionals and 12 Competency badges, was named Brazil 2026 AWS Consulting Partner of the Year for leadership in data engineering and complex infrastructure deployments.
3. Amazon Ads Expands iHeartMedia Partnership
Amazon Ads appointed iHeartMedia as a local reseller of its audio and video inventory across Prime Video, Twitch, Amazon Music, Fire TV and Alexa, centralizing ad buys in a single hub and leveraging Amazon DSP’s first-party shopper data.
Related News
Sources
