AWS secured its 2026 Consulting Partner of the Year award for Brazil, fifth AWS Partner Network win in four years. A survey of 40 IT executives found 56% will boost AWS spending in 2026; AWS will host GPT-5.6 via Bedrock for 20 partners and expand audio/video ad resale via iHeartMedia.
AI/R Compass UOL, an AWS Premier Partner, earned the 2026 AWS Consulting Partner of the Year award for Brazil, marking AWS’s fifth AWS Partner Network win in four years. The recognition highlights AWS’s leadership in data engineering and complex infrastructure solutions across Latin America.
A survey of 40 IT executives revealed 56% plan to increase AWS cloud expenditures in 2026 versus 2025. Respondents cited AI deployment, application modernization and cybersecurity as top drivers for higher budget allocations.
AWS will distribute OpenAI’s GPT-5.6 model series to 20 approved partners via its Bedrock platform ahead of a wider release. This early access underscores Bedrock’s strategic role in hosting advanced AI workloads for enterprise and government customers.
iHeartMedia will become a local reseller of Amazon Ads’ audio and video inventory—including Prime Video, Twitch, Amazon Music, Fire TV and Alexa—through a unified DSP interface. The partnership integrates Amazon’s first-party shopper data with iHeartMedia’s creative and marketing capabilities to boost cross-platform ad performance.
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