Amer Sports IT leader Tran Binh cites digital transformation drive as key draw in management interview

AS•2026-08-19

Amer Sports management highlighted an ambitious digital transformation agenda tied to its growth strategy.
IT leader Pascal Tran Binh, who joined in January 2026, took charge of the Business Platform IT domain.
Scope includes go-to-market systems across omnichannel engagement, spanning B2B and B2C customer experience.
Platform remit also covers product lifecycle technology from design and manufacturing through sales.
Tran Binh pointed to a clear transformation vision, execution mandate, and collaborative culture as key enablers.

Sources

Publicnow