Amer Sports Posts Q1 Double-Digit Growth, Arc’teryx and Salomon Up Over 30%
AS•Amer Sports posted double-digit Q1 growth across its four regions, with Arc’teryx and Salomon sales rising over 30%. Non-core consumers now account for roughly 80% of buyers, driven by a surge in female Arc’teryx customers and younger women purchasing Salomon’s XT-6 trail running shoe.
1. Q1 Growth Performance
Amer Sports posted double-digit revenue growth in the first quarter across its four primary regions, with Arc’teryx and Salomon each reporting sales increases exceeding 30%. This performance underscores robust demand for technical outdoor gear and performance footwear globally.
2. Community and Halo Effect
Targeted initiatives—such as hiking club partnerships, community runs and pre-opening events—have fueled unaided brand awareness, creating a halo effect that broadens appeal beyond core athletes. This grassroots marketing strategy amplifies word-of-mouth and elevates brand credibility among a wider audience.
3. Expanding Consumer Base
Non-core buyers now represent about 80% of Arc’teryx and Salomon customers, with the fastest growth coming from female Arc’teryx shoppers and younger women drawn to Salomon’s XT-6 trail running shoe. Shifts in gender demographics highlight successful expansion into broader consumer segments.
