Amer Sports Price Targets Raised to $60 and $49 on Retail Outlook
Deutsche Bank began coverage on January 8, 2026, issuing a Buy rating with a $49 target, citing a robust retail year and risk-on macro backdrop. UBS raised its target to $60 on February 10 and Truist lifted its to $46, projecting H1 growth from higher tax refunds and favorable weather.
1. Deutsche Bank Initiates Coverage
On January 8, 2026, Deutsche Bank initiated coverage of Amer Sports with a Buy rating and a $49 price objective, highlighting an unexpectedly robust retail year and a projected risk-on macroeconomic environment for 2026.
2. UBS and Truist Raise Price Targets
UBS increased its price target to $60 from $58 on February 10 while maintaining a Buy rating, and Truist lifted its target to $46 from $45 on January 14, both citing favorable retail trends ahead of Amer Sports' Q4 earnings.
3. Company Operations and Market Segments
Amer Sports manufactures, markets and sells athletic equipment, apparel and footwear across three segments: technical clothing, outdoor performance and ball and racquet sports, serving global markets.
4. Growth Outlook for First Half 2026
Analysts anticipate strong top-line growth in H1 2026, driven by easier weather comparisons and higher tax refunds bolstering consumer spending on sports and outdoor products.