American Express Extends Exclusive NBA Partnership for Multiple Years
American Express secured a multiyear extension of its exclusive partnership with the NBA. The deal reaffirms AmEx’s role as the NBA’s official card, granting ongoing access to fan experiences and co-branded marketing activations.
1. Partnership Extension
American Express and the NBA agreed to extend their multiyear partnership, maintaining AmEx’s status as the league’s exclusive card partner. The extension covers branding at NBA arenas and events, exclusive cardmember access and benefits for games and experiences, and joint marketing activations to deepen fan engagement.
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