On January 19, 2026, American Outdoor Brands, Inc. introduced the Claymore Connect™, a Wi-Fi-free, Bluetooth-enabled clay target thrower priced at $549.99. Weighing just 35 lbs with folding legs and powered by a 12-volt lithium-ion battery, it launches over 350 standard clay targets per charge at distances up to 55 yards. The launcher pairs wirelessly with the free Caldwell Clays™ mobile app, allowing single-user remote control of up to 10 synchronized devices from 100 yards, and supports custom pairs, flurries, voice-activated launch, and angle adjustment of up to 35 degrees—features previously available only in large, corded units. The compact, portable design and advanced digital controls position AOUT to capture share in the growing recreational shotgun shooting market, where manufacturers estimate total addressable sales of smart launch systems to exceed $120 million by 2028.

The Caldwell Clays™ App, compatible with iOS and Android, serves as the digital hub for AOUT’s smart launcher ecosystem. Users can combine Claymore Connect™ with the ClayCopter Surface-to-Air™ and Rip-Launcher™ units, orchestrating mixed clay presentations for sporting-clays-style layouts in backyard or commercial environments. Key features include Touch-to-Launch directional control, Hands-Free Voice Launch, up to 10-device linking, and preset programming for tournament-grade courses. By leveraging Bluetooth mesh networking and cloud-based configuration, the app reduces user setup time by 60% versus traditional wired systems and opens recurring revenue opportunities via in-app content upgrades and premium pattern packs.

Building on the Claymore Connect™ launch, AOUT is expanding the Caldwell® smart launcher family with a robust ClayCopter™ product suite. The platform now includes the Surface-to-Air™ unit ($549.99 MSRP), the pull-cord Rip-Launcher™ ($99.99 MSRP), and three biodegradable target variants (UFO™, Stealth Drone™, XV™) at retail prices between $14.99 and $17.99 per pack. Combined with accessories like charger dispensers and UV-lighting features, the ecosystem targets recreational shooters, range operators, and competitive markets. Management projects 20% year-over-year revenue growth from smart shooting accessories, driven by cross-sell penetration into Caldwell’s installed base of over 200,000 shooters and annual target consumption of 10 million discs.