American Outdoor Brands, Inc. today introduced the Claymore Connect™, a ground-based traditional clay thrower featuring integrated Bluetooth connectivity and a companion mobile app. Weighing just 35 lbs. (including its 12-volt Li-ion battery), the unit supports up to 350 launches per charge and folds compactly for transport. Users can adjust target angle up to 35° and top speed to 55 yards via a tension knob. The wireless remote extends over 50 ft., while the Caldwell Clays™ App controls up to 10 devices from 100 yards away, enabling preset pairs, custom flurries and hands-free voice activation.

The newly launched Caldwell Clays™ App (iOS/Android) centralizes command of smart launchers, linking up to 10 units—including Claymore Connect™ and ClayCopter Surface-to-Air™. The app’s key features include touch-to-launch directional targeting, hands-free voice control, tournament-grade custom presentations and real-time battery-level monitoring. It leverages a 100-yard Bluetooth range and offers free download to broaden user adoption and drive recurring engagement across the Caldwell smart-launcher ecosystem.

Building on its 2025 debut, the ClayCopter™ platform now spans handheld pull-cord launchers (Rip-Launcher™), UV-charging glow targets (UFO™), high-contrast Stealth Drone™ discs and advanced XV™ propeller targets. The ClayCopter Surface-to-Air™ ground unit (< 10 lbs.) delivers oscillating, crossing and wobble presentations, powered by a Li-ion pack supporting over 300 launches. With MSRP tiers ranging from $99.99 to $549.99, the modular product line enhances average selling prices and strengthens recurring consumable sales of biodegradable targets.

These product launches align with American Outdoor Brands’ strategy to integrate hardware, consumables and digital services. By expanding recurring app-driven usage and cross-selling proprietary targets, the company targets double-digit revenue growth in its shooting accessories segment. Enhanced portability and connectivity aim to reduce barriers for backyard and range-based sporting clays, while the scalable smart-launcher platform drives higher attach rates for accessories and in-app features.