American Rebel net loss narrows to USD 5.98 million in Q2 FY26; revenue falls 30% to USD 1.99 million
AREB•Quarterly results
American Rebel Holdings posted a GAAP net loss of USD 5.98 million for the quarter ended June 30, 2026, narrowing from USD 18.14 million a year earlier. Revenue fell 30% to USD 1.99 million, while gross margin widened to a loss of USD 155,975 from a loss of USD 31,373.
Management commentary
Management highlighted a sales slowdown across second-amendment businesses, alongside continued investment behind American Rebel Beer and branded safes and concealed-carry products.
Expenses and debt items
Operating expenses rose to USD 4.57 million from USD 4.17 million, driven by new 2026 Tony Stewart Racing sponsorships and higher marketing. Interest expense increased 71.63% to USD 738,328, while loss on debt extinguishment dropped to USD 171,755 from USD 11.82 million.
