American Rebel Opens Patriotic Beer Garden at NHRA Gatornationals with CEO Performance
American Rebel Light Beer is official beer sponsor at 57th Amalie Motor Oil NHRA Gatornationals, launching a patriotic beer garden on the midway supported by distributor Tri-Eagle Sales. CEO Andy Ross will perform live between Nitro rounds while Tony Stewart Racing drivers Leah Pruett, Matt Hagan and John Hall debut.
1. Official NHRA Sponsorship Activation
American Rebel Light Beer serves as the Official Beer Sponsor for the 57th Annual Amalie Motor Oil NHRA Gatornationals, marking its largest motorsports partnership to date. This activation coincides with NHRA's 75th anniversary season and cements American Rebel’s presence on a historic racing stage.
2. Beer Garden and Fan Experiences
The American Rebel Light Patriotic Beer Garden debuts on the fan midway with ice-cold samples, branded giveaways and interactive patriotic displays. Distribution partner Tri-Eagle Sales will manage logistics, cold-box execution and product delivery to keep fans stocked throughout the weekend.
3. CEO Andy Ross Live Performance
American Rebel Holdings CEO Andy Ross will take the American Rebel Light Stage on Saturday between Nitro qualifying sessions, delivering live patriotic rock music. His appearance underscores the brand’s message of freedom, speed and fan engagement at the track.
4. Racing Partnerships and Driver Lineup
American Rebel continues its multi-year agreement with Tony Stewart Racing, spotlighting Top Fuel driver Leah Pruett, Funny Car champion Matt Hagan and Pro Stock Motorcycle competitor John Hall. Each athlete brings championship pedigree and fan appeal to the brand’s on-track activation.