As AI chips consume more electricity, equipment makers are also betting on technologies aimed at improving efficiency and reducing environmental impacts, amid growing public scrutiny over data centres' consumption of water and electricity.
Bank of America estimates power consumption per AI rack could climb to more than 1.5 megawatts by the end of 2030, nearly 100 times that of a conventional rack, citing Nvidia's roadmap.
One technology attracting greater attention is the solid-state transformer (SST), a device that replaces bulky magnetic coils and copper windings with semiconductors to transform and route electricity.
UBS estimates SSTs will increase power efficiency by around 4% and reduce costs. While commercial adoption remains in its early stages, the bank expects their penetration to climb to 40% in 2030 and forecasts that Chinese companies will gain share thanks to technological expertise and cost advantages.
HD Hyundai Electric and Jinpan said they are deepening SST development, while Taiwan's Delta Electronics 2308.TW, a major supplier of power infrastructure, said a small data centre is using its SSTs.
"It is fundamentally an energy gateway, which requires a different overall design and power architecture," Delta Chairman Ping Cheng said in July. "Adoption will therefore take time."
Cooling systems are emerging as another growth area as operators struggle to manage the heat generated by powerful AI chips.
"Power and cooling basically go hand in hand; so basically the more power you use, the more cooling you need to use because you generate heat," said Matty Zhao, Bank of America's Asia-Pacific head of research for basic materials, oil and gas.
The bank forecasts liquid cooling will account for 70% of new AI data-centre installations versus air cooling by 2030, up from about 30% today. Liquid cooling can reduce energy consumption by over 27%, McKinsey says.
Developers are also exploring unconventional approaches, including floating facilities, underwater data centres and servers in caves or tunnels.
That is creating opportunities for a broader range of suppliers.