Analysis-US leveraged single-stock ETF boom may be cooling
NVDL•New entrants still see opportunity
Some are not deterred by the challenges of trying to break into the leveraged ETF market.
So far this year, Corgi Invest, a Silicon Valley startup, has launched 127 new leveraged or inverse single-stock products and has plans for more.
Its founder, Emily Yuan, said in an interview that the firm will not launch these products only to rapidly shutter them.
While Corgi's products have so far pulled in an average of $1 million in assets, Yuan says the firm's lower fees will win business from rivals.
"If you make good products, the money will come," she said.




