Analysts Raise Viking Holdings Targets to $75 and $80 on Cruise Spending Surge
Morgan Stanley boosted its Viking Holdings price target to $75 from $70 after noting stronger leisure spending among wealthier customers. Bank of America lifted its target to $80 from $70, citing a 10.5% year-over-year increase in December cruise spending versus a 1.9% drop in travel and a 4.1% airline decline.
1. Analyst Price Target Increases
Morgan Stanley raised its price target for Viking Holdings to $75 from $70 with an Overweight rating, while Bank of America lifted its target to $80 from $70 and maintained a Buy rating.
2. December Cruise Spending Data
Bank of America's review of aggregated credit and debit card data revealed December cruise spending climbed 10.5% year-over-year, outperforming a 1.9% decline in overall travel and a 4.1% drop in airline expenditures.
3. Demographic and Interest Rate Outlook
Morgan Stanley highlighted that, despite muted gaming, lodging, and leisure fundamentals in 2025, segments serving wealthier, older demographics saw acceleration and expects interest rates to tilt consumer preference toward goods over services next year.