Analysts Set V.F. Corporation Targets at $19, $18 and $14
JPMorgan lifted V.F. Corporation’s price target to $19 from $17 while maintaining a Neutral rating. Williams Trading reaffirmed a Sell rating with a $14 target, citing unrealistic FY28 margin goals, and Piper Sandler raised its target to $18 from $14 after meeting management.
1. Analyst Upgrades and Price Target Raises
On February 2, JPMorgan lifted its price target to $19 from $17 and maintained a Neutral rating, reflecting confidence in the company’s outlook. Piper Sandler later raised its target to $18 from $14 after an investor meeting with management, also keeping a Neutral stance.
2. Sell Rating and Skepticism Over Margins
Williams Trading reaffirmed a Sell rating with a $14 target, questioning the feasibility of a 10% operating margin by fiscal year 2028. The firm noted that recent gains at The North Face have been primarily weather-driven, and doubts long-term scale potential.
3. Vans Brand Challenges
Despite higher average selling prices and strong digital growth, Vans continues to struggle with weak trends in company-owned stores and heavy reliance on promotions, signaling limited underlying brand health.