Analysts Slash Harley-Davidson Targets to $25, $24 and $22 Post-Q4 Guidance Shortfall
DA Davidson cut Harley-Davidson's target to $25 from $30, keeping a Buy rating after fiscal Q4 and FY26 guidance missed expectations while praising management's inventory cleanup. BMO Capital cut its target to $24 from $30, retaining an Outperform rating and citing slower HDFS ramp, channel right-sizing and dealer network adjustments.
1. DA Davidson Cuts Target to $25, Maintains Buy
On February 12, DA Davidson lowered its 12-month price target for Harley-Davidson to $25 from $30 while keeping a Buy rating. The firm cited fiscal Q4 and full-year 2026 guidance missing expectations but highlighted management's decisive inventory cleanup as a foundation for a turnaround.
2. BMO Capital Revises Target to $24, Highlights Reset Actions
On February 11, BMO Capital trimmed its Harley-Davidson target to $24 from $30 and retained an Outperform rating. The firm pointed to a slower ramp-up of HDFS, ongoing channel right-sizing, and dealer network bolstering as the main drivers behind the subdued initial 2026 guidance.
3. Baird Lowers Target to $22, Holds Neutral Rating
Also on February 11, Baird cut its price target to $22 from $28 and maintained a Neutral stance after fiscal Q4 results. The update reflects tempered expectations following the company's guidance shortfall and ongoing strategic reset across its core operating units.