Anora signs LOI with Bacardi for Sweden, Norway distribution deal
XLP•Estimated sales impact and guidance
Anora said the annualized net sales impact is estimated at EUR 25 million to EUR 30 million, with up to EUR 5 million expected in Q4 2026.
Anora kept its 2026 comparable EBITDA guidance unchanged at EUR 74 million to EUR 79 million.
LOI outlines Sweden and Norway distribution agreement
Anora signed a non-binding letter of intent with Bacardi for a strategic distribution agreement in Sweden and Norway.
Anora would become exclusive distributor for Bacardi’s portfolio across all channels, excluding ready-to-drink beverages in Norway.
The proposed term would run until at least the end of Q1 2031, with a start targeted for Q4 2026, subject to final terms.




