Apple Cancels EU Siri AI Launch After Failing Interoperability Requirements
AAPL•Apple will not launch its new Siri AI tool in the European Union after failing to meet mandatory interoperability, privacy and security standards and being denied an exemption. The feature's absence in the EU and China may impact 40% of sales and delay AI-driven service growth in key markets.
1. EU Rollout Halted
Apple has decided not to introduce its new Siri AI tool in the European Union after being unable to develop solutions meeting the bloc’s strict interoperability, privacy and security criteria. The company’s request for an exemption was rejected, effectively blocking any planned EU launch.
2. Interoperability Standards Unmet
EU regulations mandate that AI tools allow compatibility and user control across different platforms, as well as adhere to stringent data protection measures. Apple was unable to build a version of Siri AI that satisfied these interoperability obligations within the required timeframe.
3. Sales Impact in Key Markets
Similar regulatory concerns have also delayed Siri AI features in China, leaving regions that represent roughly 40% of Apple’s revenue without access to the tool. This setback is expected to postpone growth in subscription and AI-driven service revenues in those markets.
4. Analyst Perspective
Maxim Group analyst Tom Forte noted that while the delay is unlikely to derail Apple’s long-term AI strategy, the unavailability in Europe and China poses a notable near-term headwind for user engagement and service monetization.
