Apple Expands App Store Search Ads Slots with March 2026 Launch

AAPLAAPL

Apple will introduce additional ad placements in App Store search results starting March 2026, automatically enrolling all active search campaigns into both top and lower positions. The App Store ecosystem grew from $142 billion in 2019 to $406 billion in 2025, with 65% of downloads occurring directly after user searches.

Sources

YFFPF
+15 more