Apple Inks Deal to Stream All 24 Formula 1 Races
Apple has secured a new global broadcasting agreement to stream all 24 annual Formula 1 races through its streaming service, expanding live sports offerings to subscribers. The deal aligns with F1’s expanded 24-race calendar and follows Cadillac’s entry, positioning Apple TV+ to capture growing motorsports audiences and drive subscription growth.
1. Broadcast Agreement Details
Apple has entered a new agreement to broadcast all 24 races of the upcoming Formula 1 season on its streaming platform, marking the company’s first direct investment in live motorsports content.
2. F1 Expansion and Technical Reset
Under CEO Stefano Domenicali, Formula 1 expanded to a record 24-race schedule and is preparing a major technical regulations reset for 2026, while welcoming new manufacturer partners such as Cadillac to the grid.
3. Impact on Apple TV+
By securing live F1 rights, Apple TV+ aims to attract younger and global sports enthusiasts, strengthen its content portfolio against competitors, and potentially drive significant subscriber and revenue growth.