Apple Launches Gemini-Powered Siri; Agentic AI Could Add $15–30B by 2030
AAPL•Apple unveiled its new AI-powered Siri at its developer conference, integrating Google’s Gemini model to enable contextual functions. Bank of America projects agentic AI–powered Siri could add $15–30 billion in revenue by fiscal 2030 (up to $65 billion in a bullish case), boosting earnings by up to $2 per share.
1. Siri Unveiled with Gemini Integration
At its developer conference, Apple introduced a redesigned Siri powered by Google’s Gemini large language model. The new assistant can leverage device data and cross-app permissions to perform complex, context-aware tasks such as booking appointments, sending messages, and retrieving personalized information.
2. BofA’s Revenue and Earnings Projections
Bank of America estimates that agentic AI–enabled Siri could generate an additional $15 billion to $30 billion in annual revenue by fiscal 2030 under its base-case scenario, rising to $40 billion–$65 billion in a bullish outcome. These gains could translate into an uplift of up to $2 in earnings per share, highlighting AI as a long-term growth driver for Apple.
