Apple Music Taps BIGC to Globalize K-pop Shows with Exclusive Playlists
AAPL•BIGC partnered with Apple Music to expand K-pop shows 'THE SHOW' and 'FANPOPTY' to global audiences through exclusive artist playlists and joint marketing campaigns. The startup also launched 'The K-POP Space' fan hub offering merchandise, interactive events, and dedicated streaming content on Apple Music.
1. BIGC and Apple Music Partnership
BIGC announced a strategic collaboration with Apple Music to elevate its K-pop music show 'THE SHOW' and variety program 'FANPOPTY' to international audiences. The agreement designates both programs as official curators on the Apple Music platform, granting them control over exclusive artist playlists and co-branded promotional efforts across digital channels.
2. Implications for Apple Music
By integrating popular K-pop content into its service, Apple Music aims to tap into the genre’s massive global fanbase and drive subscription growth in key markets such as South Korea, the US and Europe. Joint marketing campaigns and curated playlists are expected to boost user engagement metrics and average listening time, supporting Apple’s services revenue targets.
3. Launch of The K-POP Space
BIGC simultaneously introduced 'The K-POP Space' on its own platform as a dedicated fan engagement hub featuring artist merchandise, live interactive events and community forums. This initiative provides a seamless link between Apple Music streaming and broader fan experiences, creating new monetization avenues through digital collectibles and event ticketing.
