Apple Hikes MacBook and iPad Prices Up to $300 on Chip Cost Surge
AAPL•Apple will raise prices of MacBook Air, MacBook Pro and iPad Air models by up to $300 to offset memory and storage chip cost surges, with the MacBook Neo now at $699 and the iPad Air 128GB at $749. Shares fell 5.6% following the announcement.
1. Price Hikes Across MacBook and iPad
Apple has implemented price increases of $100 to $300 on key products, raising the MacBook Neo from $599 to $699, the MacBook Air 512GB from $1,099 to $1,299, the MacBook Pro 1TB from $1,699 to $1,999, and the iPad Air 128GB from $599 to $749.
2. Surging Chip Costs
The company attributes the hikes to sharp increases in memory and storage chip costs driven by rising demand from data centers and AI infrastructure, marking the steepest component price rise it has ever absorbed.
3. Share Sell-Off
Following the pricing announcement, Apple shares tumbled 5.6% in midafternoon trading as investors weighed the potential impact on demand and margins.
