Since July 2025, retail investors have sold a net $4 billion of Apple shares, according to J.P. Morgan data. This makes Apple the only member of the Magnificent Seven to record cumulative outflows over that period. The trend intensified through January 2026 as market volatility rose, with retail traders reducing exposure while peer technology names attracted inflows of up to $15 billion in aggregate.

Bloomberg’s Mark Gurman reports that Apple will unveil its next-generation Siri in the second half of February, powered by Google’s Gemini AI models. This upgrade is expected to fulfill the original promises of contextual understanding and on-device task execution made in mid-2024. A further, more conversational AI version is slated for announcement at the Worldwide Developers Conference in June, running on cloud infrastructure to enable real-time dialogue.

In its third-quarter SEC filing, Bender Robert & Associates disclosed a 2.5% reduction in its Apple stake, selling 7,593 shares to hold 291,005 shares at quarter end. Apple now represents 16.0% of the firm’s $463 million portfolio, making it the manager’s second-largest position. Meanwhile, City Holding cut its holdings by 5.4%, selling 5,642 shares and leaving 99,754 shares on record, worth approximately $25.4 million.

Heading into the January 29 fiscal first-quarter earnings report, a consensus of 33 analysts rates the stock as a Moderate Buy with an average target price of $281.70. Loop Capital and Goldman Sachs have issued Buy ratings and raised target prices to $325 and $350 respectively, citing expected strength in iPhone 17 demand (projected at roughly 82 million units) and continued expansion of high-margin services revenue. Evercore ISI and Morgan Stanley reaffirmed Outperform and Overweight ratings, underpinned by improving supply-chain resilience and growing AI feature integration.