Apple to Integrate Google's Gemini AI into Siri Chatbot App
AAPL•Apple plans to integrate Google’s Gemini AI into Siri, launching a chatbot-style app that users can access by voice or text to perform multi-step tasks like scheduling appointments. The upgraded Siri will debut in iOS 17 this fall and serve as a feature for future iPhones, including a foldable model.
1. Siri Underperformance Spurs AI Overhaul
Siri’s basic functionality has stagnated since launch, limiting it to simple commands such as alarms or media queries. To address this, Apple secured a deal to embed Google’s advanced Gemini AI models into Siri, aiming to dramatically enhance its capabilities.
2. Standalone Chatbot App Features
The Gemini integration will power a new standalone Siri app that users can invoke by voice or swipe down to type queries. It will support multi-step tasks—such as making appointments or checking weather—and autonomously execute requests.
3. Integration Timeline with iOS 17 and iPhones
The enhanced Siri is scheduled to launch with iOS 17 this fall, aligning with the update for current iPhones. Apple also plans to leverage the AI-driven assistant on next-generation devices, notably a rumored foldable iPhone model.
4. Potential Share Reaction Patterns
Historically, Apple stock dips immediately after major launches before rebounding on strong product performance. A successful Siri rollout that impresses users could trigger a post-WWDC rally tied to higher adoption and future device sales.
