Apple to Let Siri Route Queries to Gemini and Claude in iOS 27
As part of its iOS 27 update, Apple will let users route Siri queries to rival AI platforms such as Alphabet’s Gemini and Anthropic’s Claude through third-party app integration. This overhaul could boost Apple’s services revenue by capturing a share of subscriptions sold via Siri’s new Apple Intelligence tools.
1. Siri Opens to Third-Party AI Platforms
As part of iOS 27, Apple will enable Siri to route voice queries to integrated third-party AI services, including Alphabet’s Gemini and Anthropic’s Claude. Developers can use new Apple Intelligence tools to connect chatbot apps from the App Store directly into the assistant.
2. Potential for Subscription Revenue Sharing
Apple plans to capture a commission on subscriptions sold through Siri’s new third-party integrations, expanding its services revenue beyond hardware sales. This model mirrors existing App Store practices and could add a high-margin revenue stream.
3. Strategic Shift and Competitive Positioning
The move marks a strategic pivot in Apple’s AI approach, positioning the iPhone as an open AI platform rather than a closed ecosystem. By aligning with leading AI providers, Apple aims to boost Siri engagement and close the feature gap with rival voice assistants.
4. Timeline and Launch Considerations
The new integrations are slated for preview at Apple’s Worldwide Developers Conference in June, with a broader iOS 27 release later in the year. Plans remain subject to change, and market watchers will look for developer adoption rates post-launch.