According to Bloomberg’s Mark Gurman, Apple plans to launch its first Siri update powered by Google’s Gemini AI models in the second half of February. This release is expected to deliver on promises made in June 2024, enabling Siri to complete complex requests by accessing users’ personal data and on-screen content. The new assistant will serve as a prelude to a more advanced, conversational version slated for announcement at Apple’s Worldwide Developers Conference in June, which is rumored to run directly on Google’s cloud infrastructure and emulate the dialog style of leading chatbots.

Data from J.P. Morgan Equity Strategy shows that retail investors have sold a net $4 billion worth of Apple shares since July 2025, making it the only megacap technology company to experience cumulative outflows over this period. This sustained selling intensified during spikes in market volatility and stands in stark contrast to peer inflows, with Nvidia attracting over $15 billion and Tesla $6 billion in the same timeframe. The outflows reflect concerns about Apple’s slower revenue growth, product maturity, and limited near-term AI monetization prospects.

Hedge funds and institutional investors continue to hold approximately 68% of Apple’s shares. In Q3 2025, Bender Robert & Associates trimmed its position by 2.5%, selling 7,593 shares while maintaining Apple as its second-largest holding, now representing 16% of its portfolio. Loop Capital, Wedbush and Evercore have all reaffirmed buy-or-outperform ratings this quarter, raising price targets by an average of 5% based on forecasts of 82 million iPhone units sold in Q1 2026 and double-digit growth in high-margin services revenue. Analysts note margin pressure from rising memory costs and geopolitical headwinds in China and India as key risks to watch ahead of the January 29 earnings release.