Apple to Unveil Gemini-Powered Siri with Multi-Step AI at WWDC
AAPL•Apple will debut an AI-enhanced Siri at WWDC running on Google’s Gemini model with multi-step task automation, a dedicated app, Dynamic Island integration and camera-based nutrition lookups. Bernstein projects a 13% EPS boost from faster device replacement cycles and a 16% EPS gain from premium Apple Intelligence subscriptions.
1. WWDC AI Reboot
Apple’s annual WWDC conference, running June 7–12 at its Cupertino campus, will serve as a critical reboot of its AI strategy and marks the final major developer event under CEO Tim Cook’s tenure.
2. Features of AI-Infused Siri
The refreshed Siri will operate on Google’s Gemini model, introduce a standalone app, support multi-step requests, integrate into the Dynamic Island and a new text search box, draft emails, and scan nutrition labels via the Camera app.
3. Projected Financial Impact
Bernstein analysts estimate the enhanced AI capabilities could drive a 13% increase in EPS through accelerated device replacement and an additional 16% EPS uplift from a premium Apple Intelligence subscription offering.
