Starting in March, Apple TV will hold exclusive U.S. streaming rights for all Formula One Grands Prix, replacing previous broadcasters. The agreement covers live races, practice sessions, qualifying rounds and introduces interactive features such as real-time telemetry overlays, driver onboard cameras and multi-angle viewing capabilities.

This strategic move positions Apple TV+ to attract motorsport enthusiasts and could drive subscriber growth, leveraging a fanbase estimated at tens of millions globally. Revenue from the deal and potential uptick in subscriptions may enhance Apple’s services segment, with analysts eyeing subscriber metrics in upcoming earnings reports.