Apple Unveils M5-Powered MacBooks and $599 iPhone 17e, Wedbush Sets $350 Target
Apple launched MacBook Air, Pro and new entry-level Neo models powered by M5 Pro and M5 Max chips delivering up to 4x AI performance, alongside a $599 iPhone 17e featuring the A19 chip. Wedbush kept an Outperform rating with a $350 target, noting nearly half of Mac buyers are new.
1. Apple Unveils New MacBook and iPhone Models
Apple expanded its hardware lineup with three new MacBook models—the Air, Pro and entry-level Neo—powered by the latest M5 Pro and M5 Max chips. The company also introduced the iPhone 17e at a $599 starting price, targeting cost-conscious consumers with improved AI features and all-day battery life.
2. M5 Chips Deliver Enhanced AI Performance
The M5 Pro and M5 Max processors feature a Fusion Architecture, enhanced GPU cores and a next-generation neural engine, claiming up to four times the AI performance of prior generations. These upgrades bring higher memory bandwidth, faster AI workflows and longer battery life to both ultraportable and professional MacBook models.
3. Wedbush Maintains $350 Target, Cites New Customers
Wedbush maintained its Outperform rating on Apple stock, assigning a $350 price target and highlighting that nearly 50% of recent Mac buyers are new to the platform. The analyst firm pointed to the expanded budget lineup, including the $599 MacBook Neo and iPhone 17e, as catalysts for broader market penetration and revenue growth.