Apple Unveils Mophie MagSafe Accessories and Sub-$899 MacBook Neo
Mophie, a ZAGG brand, launched MagSafe-compatible premium cases for iPhone, iPad folios, AirTag accessories and MacBook hardshells using premium materials with two-year warranties, available at Apple retail stores, Apple.com and Mophie.com. Apple plans a MacBook Neo priced below $899, closing the $899–$999 Mac price umbrella to target Windows notebook customers.
1. Mophie Launches Premium Soft Goods Collection
Mophie, a ZAGG brand, unveiled a new premium soft goods collection for iPhone cases, iPad folio covers, AirTag accessories and MacBook hardshell cases. Each product features premium materials, MagSafe compatibility and a two-year warranty, and is stocked at Apple retail outlets, Apple.com and Mophie.com.
2. Apple Plans Sub-$899 MacBook Neo to Close Price Umbrella
Apple is preparing to introduce the MacBook Neo at a starting price below $899, eliminating the longstanding $899–$999 entry point that had allowed Windows-based competitors to thrive in that segment. The move is designed to expand Mac unit sales by appealing to budget-conscious consumers and reducing pricing gaps with PC alternatives.