Applebee’s Relaunches $15.99 All-You-Can-Eat Wings, Riblets & Shrimp
Applebee’s will restart its all-you-can-eat promotion offering boneless wings, riblets and double crunch shrimp for $15.99 to boost customer visits and average checks. The value deal aims to offset traffic softness and drive incremental beverage sales.
1. Promotion Launch
Applebee’s has reintroduced its all-you-can-eat boneless wings, riblets and double crunch shrimp offer at a fixed price of $15.99. The limited-time menu item is available during lunch and dinner service at participating locations nationwide.
2. Sales and Margin Implications
The move is designed to stimulate guest traffic in a mature casual dining environment and lift average ticket size, with management expecting higher beverage attach rates. While unit margins may compress on food cost, increased volume and ancillary sales could support overall revenue growth.