Apple’s 5% Mac and 4% iPad Price Hikes Fuel 45% Used Listings Jump
AAPL•Apple implemented price increases of up to 5% on MacBook and 4% on iPad models in China on July 1, driving a 45% month-over-month jump in used-device listings on major secondhand platforms. MacBook Air resale volumes alone climbed 35%, while average used asking prices stabilized 18% below new retail costs.
1. Price Hikes on Mac and iPad
On July 1, Apple raised retail prices for its MacBook lineup by up to 5% and its iPad range by up to 4% in China, marking the first major adjustment since early 2025. The increases were applied across all configurations, with pro-tier MacBook models seeing the highest absolute price gains.
2. Surge in Secondhand Listings
Following the price adjustments, listings on leading Chinese secondhand trading platforms swelled by 45% month-on-month in early July. Buyers seeking budget-friendly alternatives flooded the refurbished market, boosting overall used-device inventory and trading activity.
3. Resale Model Performance
MacBook Air models accounted for a 35% rise in resale volumes, outperforming MacBook Pro variants that saw a 28% increase. Despite higher supply, average asking prices for used MacBooks and iPads held at roughly 18% below new retail levels, maintaining seller margins.
