Apple’s Siri Overhaul Leaves Investors Cold as Shares Slide 2%
AAPL•Apple shares fell nearly 2% on day one of CEO Tim Cook’s final WWDC after rebuilt Siri and AI updates underwhelmed investors. Analyst Brandon Nispel flagged no AI monetization, reliance on Google Gemini, app integration gaps and features limited to iPhone 17+, while Apple’s price-to-sales ratio hit a record 10.1×.
1. WWDC Unveils Rebuilt Siri and AI Updates
Apple showcased a redesigned Siri capable of contextual understanding, cross-device operation and deeper integration with iOS 27, Mac, iPad, Watch and Vision Pro, alongside new AI-powered photo, messaging and productivity tools and enhanced privacy and child-safety features.
2. Investor Reaction and Stock Movement
Shares of Apple declined nearly 2% on unveiling day as investors questioned the transformational impact of the AI roadmap; the stock now trades at a trailing 12-month price-to-sales ratio of 10.1×, the highest in the company’s history.
3. Analyst Criticism Highlights Shortcomings
Analyst Brandon Nispel pointed to a lack of clear AI monetization, dependence on Google Gemini for large-language services, limited third-party app benefits and advanced features restricted to users with iPhone 17 or newer models.
