AppLovin Withstands 11.7% Drop, Secures $900M Gaming Unit Divestment
Evercore ISI reaffirmed a Buy rating on AppLovin despite an 11.7% share pullback after Google’s Project Genie announcement, valuing the company at $160B market cap. It forecasts 68–70% top-line growth and 83–84% EBITDA margins for CY25 and plans to divest its mobile gaming unit for $900M (500M cash, 400M equity).
1. Threat Assessment Overstated
Recent commentary suggesting that Alphabet’s Project Genie poses an imminent risk to AppLovin’s core ad business is misplaced. Project Genie remains at the prototype stage, with virtual world generation limited by current compute constraints and a lack of integrated monetization features. AppLovin’s adtech platform continues to derive the overwhelming majority of revenue from mobile app developers and advertisers, a market segment unaffected by Genie’s narrow experimental use cases. No announced partnerships or customer migrations have emerged, underscoring that any competitive implications are purely theoretical at this juncture.
2. Bullish Outlook Ahead of Q4 CY25
Despite persistent short interest representing approximately 8% of the float and elevated implied volatility in options markets, our conviction in AppLovin’s trajectory remains intact as we approach Q4 CY25 earnings. The company has consistently beaten consensus revenue estimates in each of the past three quarters, driven by improved yield management and tighter cost control. We expect management to reaffirm guidance for mid-60% year-over-year top-line growth and to highlight ongoing investments in AI-driven targeting tools that should support further yield expansion in 2026.
3. Growth Projections and Margin Profile
Analyst models forecast 68%–70% revenue growth in calendar 2025, with adjusted EBITDA margins holding near 83%–84% as operating leverage intensifies. These projections reflect a sustained ramp in average revenue per daily active user for key global gaming and non‐gaming verticals, coupled with a lean expense base. Incremental margin contribution from new self-service features and AI-powered analytics is expected to offset rising R&D spend, preserving free cash flow conversion above 60%.
4. Investor Sentiment and Market Dynamics
AppLovin’s shares continue to trade with a 25% discount to software-tech peers on an enterprise value-to-EBITDA basis, despite delivering compound annual revenue growth north of 80% over the last two years. Proactive buybacks announced in the most recent shareholder letter and a strengthened balance sheet with net cash now exceeding half a billion dollars have further underpinned sentiment. We will monitor Project Genie’s evolution as a potential long-term risk, but view current market pricing as an attractive entry point for patient, growth-oriented investors.