Arbe Survey Shows 69% Would Buy Sooner and 73% Switch Brands for Eyes-Off Driving
Arbe’s survey of 1,000 drivers across the US, Europe and Asia shows 69% would advance vehicle purchases to gain eyes-off driving and 73% would switch brands for the feature. Drivers require highway-speed, all-condition reliability, with 43% willing to pay only if criteria are met and 44% opting for premiums.
1. Survey Scope and Methodology
Arbe surveyed 1,000 daily and weekly drivers aged 18 to 65 across the United States, Europe and Asia to gauge consumer perceptions of eyes-off driving capabilities. Participants were screened to ensure active driving habits and a representative mix of ages and regions.
2. Consumer Purchase Intent
The survey found 69% of respondents would advance planned vehicle purchases to gain eyes-off driving and 73% would switch automotive brands to access the technology. Interest remains high across all regions, with China reporting a combined 94% readiness when trust conditions are met.
3. Performance and Monetization Expectations
Drivers emphasized non-negotiable requirements for highway-speed operation and reliable performance in all weather and lighting conditions. While 43% said they would only pay if those criteria are met, 26% and 18% indicated willingness to pay minor or significant premiums for full functionality.