Ascend Collection Surpasses 500 Openings, Eyes 70-Property Pipeline and 9,500 China Rooms
Choice Hotels' Ascend Collection opened its 500th property with The Harrison Hotel (95 rooms) in Hollywood, FL and The Gould Hotel (48 rooms) in Seneca Falls, NY, marking robust growth. The brand's pipeline of 70 upcoming hotels spans Flagstaff, Anaheim and Miami, while a China franchise deal adds 9,500 rooms.
1. Ascend Collection Hits 500th Open Property
Ascend Collection marked its 500th open hotel with The Harrison Hotel, a 95-room boutique in Downtown Hollywood, Florida, and The Gould Hotel, a 48-room historic property in Seneca Falls, New York. These milestones underscore the brand’s momentum in delivering locally inspired, upscale guest experiences.
2. 70-Property Pipeline Targets Key U.S. Markets
As of March 2, Ascend Collection has 70 properties under development in major markets including Flagstaff, Arizona; Anaheim, California; and Miami, Florida. This pipeline reflects sustained developer interest in soft brands that combine unique identities with global distribution and loyalty benefits.
3. China Master Franchise Agreement to Add 9,500 Rooms
A long-term distribution and master franchise deal with SSAW Hotels & Resorts is set to introduce over 9,500 Ascend Collection rooms across China. This agreement leverages Choice Hotels’ technology and loyalty platform to accelerate growth in Asia’s largest hospitality market.
4. Global Expansion Accelerates in Europe, Canada, Africa and Latin America
In the past year, the brand entered Poland and Chile, added six properties in Québec and secured its first African opening in Kenya’s Maasai Mara. These international moves broaden Ascend Collection’s footprint and appeal to travelers seeking distinctive, locally rooted stays.