ASF, backed by KT&G, launches LOOP nicotine pouches in South Africa - MO News | RalliesASF, backed by KT&G, launches LOOP nicotine pouches in South Africa
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MO• LOOP nicotine pouches launch in South Africa
- KT&G entered South Africa’s nicotine pouch market via ASF’s launch of LOOP, targeting initial distribution in Johannesburg and Cape Town.
- ASF, acquired in December 2025 through a joint investment by KT&G and Altria, is using South Africa as a gateway for wider Africa expansion.
- The move deepens KT&G’s push into nicotine pouches as part of its Next Generation Products strategy, diversifying beyond combustible cigarettes.
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