Ashford Announces CFO Deric Eubanks’ March 31 Retirement After 23 Years, Justin Coe Named PFO
Deric Eubanks will step down as Ashford Inc.'s CFO on March 31, 2026 after 23 years with the company, remaining as Senior Managing Director through June 30 to oversee transitional matters. Chief Accounting Officer Justin Coe will become Principal Financial Officer, guiding Braemar’s sale and Ashford Trust’s asset dispositions.
1. Retirement Details
Deric Eubanks will retire as Chief Financial Officer on March 31, 2026 after a 23-year tenure that included 12 years serving as CFO for Ashford Inc. and its advised REITs. He will remain on staff as Senior Managing Director through June 30 to assist with financial and transitional matters.
2. Succession Transition
Effective April 1, 2026, Justin Coe, currently Chief Accounting Officer, will assume the role of Principal Financial Officer for Ashford Inc. and its advised REITs, taking on full responsibility for financial reporting and strategy.
3. Ongoing Strategic Processes
During the transition, Eubanks will support the sale process of Braemar Hotels & Resorts and oversee ongoing asset dispositions at Ashford Trust, while Coe prepares to lead these strategic initiatives under his new role.