Assembly Names Aruna Natarajan North America CCO to Boost Retention and Profitable Growth
Assembly appointed Aruna Natarajan as Chief Client Officer, North America, reporting to CEO Jill Kelly and leading client retention, organic growth and operational excellence. Natarajan will implement standardized contracting, governance and service delivery models and shift the agency from legacy commission structures to value-driven approaches for scalable, profitable growth.
1. Appointment Announcement
On March 4, Assembly named Aruna Natarajan as Chief Client Officer for North America, reporting to CEO Jill Kelly and based in New York City.
2. Role Responsibilities
Natarajan will oversee client retention, organic growth and operational excellence, establish standardized contracting, governance and service delivery models, and transition the agency to value-driven approaches for scalable, profitable growth.
3. Professional Background and Impact
Joining from WPP Media where she was COO and Chief Client Officer, Natarajan brings experience leading global operations and large-scale portfolios; her appointment aims to strengthen client partnerships and modernize Assembly’s operational foundation.