Asset Advisors Reduces Schwab Dividend ETF Position by 2.9% While MassMutual Grows 68.9%
Asset Advisors Investment Management LLC reduced Schwab US Dividend Equity ETF holdings by 2.9% to 2,642,822 shares, representing $72.15 million at quarter-end. MassMutual Private Wealth & Trust FSB increased its stake 68.9% to 64,225 shares and Cerity Partners added 18% more to reach 6,599,938 shares.
1. Institutional Investors Adjust SCHD Holdings
According to the latest SEC filings, Asset Advisors Investment Management LLC reduced its SCHD position by 2.9% in the third quarter, selling 79,563 shares and ending the period with 2,642,822 shares. This holding represented approximately 6.8% of the firm’s total assets, making SCHD its third-largest position. In contrast, MassMutual Private Wealth & Trust FSB expanded its stake by 68.9%, adding 26,200 shares to reach a total of 64,225 shares valued at $1.75 million. Cerity Partners LLC increased its allocation by 18.0%, purchasing 1,005,469 additional shares to bring its stake to 6,599,938 shares worth $180.2 million. Other notable moves included an 8.4% gain at Galvin Gaustad & Stein LLC and a 92.4% increase at Capital & Planning LLC, reflecting ongoing institutional confidence in SCHD’s dividend strategy.
2. Technical Breakout Suggests Near-Term Upside
SCHD recently cleared a key multi-month resistance level, reaching its strongest point since November 2024. Trading momentum accelerated as broader U.S. equities rallied, with the ETF’s beta of approximately 0.77 indicating lower volatility relative to the market. Following the breakout, average daily volume of around 14 million shares suggests heightened investor interest. Technical analysts note that a sustained move above this resistance zone could pave the way for further gains, especially given SCHD’s 3.7% dividend yield and its portfolio concentration in defensive sectors such as consumer staples, healthcare, energy and industrials.