AstraZeneca Unveils Cancer Screening Drive Backed by $1.1M V Foundation Donation
AstraZeneca has launched Get Body Checked Against Cancer with actor Joshua Jackson and NHL mascot Gritty to prompt proactive doctor consultations on cancer risk. It notes 65% of Americans are behind on recommended screenings and is supported by a $1.1 million donation to the V Foundation for Hockey Fights Cancer.
1. Campaign Launch and Objectives
AstraZeneca has introduced the Get Body Checked Against Cancer campaign in collaboration with actor Joshua Jackson and NHL mascot Gritty. The initiative seeks to drive proactive doctor consultations on cancer risk by equating a well-timed body check on the ice with timely medical screening.
2. Identified Screening Shortfall
The campaign highlights that an estimated 65% of Americans are behind on recommended cancer screenings and notes rising cancer rates among individuals under 50. Messaging focuses on informing fans of their personal risk factors and encouraging timely conversations with healthcare providers.
3. Donation and Partnership Support
AstraZeneca has donated $1.1 million to the V Foundation to support Hockey Fights Cancer, solidifying its role as the first national partner in the NHL initiative. The funds aim to help fund game-changing research and expand access to cancer screening resources.