Atlantis Casino’s ‘Once Is All It Takes’ Campaign Wins 11 National Creative Awards
MCRI•Atlantis Casino Resort Spa’s 'Once Is All It Takes' brand campaign secured eight Platinum Hermes Creative Awards and three Viddy Awards across branding, digital marketing and advertising categories. Launched in 2025, the integrated campaign used television, digital, social, outdoor and on-property creative to showcase gaming, accommodations and spa.
1. Award Details
Atlantis Casino Resort Spa’s "Once Is All It Takes" campaign received eight Platinum Hermes Creative Awards spanning branding refresh, outdoor and digital advertising, strategic integrated and social marketing campaigns, alongside two Platinum and one Gold Viddy Awards in branding and digital promotion categories.
2. Campaign Overview
Launched in early 2025, the integrated brand initiative aimed to capture the essence of the Atlantis experience and reinforce its position as Northern Nevada’s premier resort by unifying messaging across all guest touchpoints.
3. Marketing Channels
The campaign deployed a comprehensive media mix including television spots, digital ads, social media content, outdoor displays and on-property creative elements to highlight gaming, accommodations, dining, entertainment and spa offerings.
4. Strategic Impact
These awards underscore the campaign’s creative excellence and are expected to strengthen Atlantis Resort’s brand recognition, potentially driving increased visitation and revenue growth in key hospitality segments.
