AT&T Launches $15 Monthly Build-A-Plan with Customizable Wireless Options
AT&T will launch its Build-A-Plan wireless service on May 27, offering customers fully customizable, month-to-month plans starting at $15 per month. The entry price undercuts T-Mobile and Verizon and allows users to add or remove features dynamically to match budget and usage needs.
1. Plan Features and Control
Build-A-Plan allows users to tailor monthly wireless service by selecting voice, data, text and premium features on a month-to-month basis. Customers can add or remove services at any time to align with usage patterns and budget constraints.
2. Pricing and Launch Schedule
Starting May 27, customers can enroll in a single-line Build-A-Plan starting at $15 per month plus taxes and fees. The plan is available online for unlocked, eSIM-capable devices with no annual contract requirement.
3. Market Positioning and Impact
By undercutting T-Mobile and Verizon on entry pricing and emphasizing flexibility, AT&T aims to attract price-sensitive subscribers and reduce churn. Analysts will watch changes in net additions and average revenue per user to gauge the plan's impact on fiscal performance.