AT&T Launches National March Madness Campaign, Boosts Fiber and Guarantee Features
AT&T has unveiled a nationwide NCAA March Madness campaign, introducing Turbo Live by AT&T and expanding its AT&T Guarantee to include Internet Air and Backup. It is also rolling out fiber and wireless access to millions more homes to bolster network reliability for high-traffic streaming and sharing moments.
1. National March Madness Campaign Launch
AT&T has introduced a nationwide campaign for NCAA March Madness under its Connecting Changes Everything banner, debuting Turbo Live by AT&T to enhance real-time streaming and social sharing for fans during key tournament moments.
2. Longstanding Sponsorship and Fan Events
This marks AT&T’s over 20-year sponsorship of NCAA March Madness and the Men’s and Women’s Final Four, including support for Bracket Managers on CBS Sports and marquee events like the AT&T Block Party and Super Saturday Concert.
3. Expanded AT&T Guarantee Coverage
The company has broadened its AT&T Guarantee to cover AT&T Internet Air and Internet Backup for eligible customers, ensuring continuity of service and video calling during high-demand live events.
4. Fiber and Wireless Network Growth
Ongoing investments will extend AT&T’s fiber and wireless networks to millions more homes, aiming to strengthen capacity and reliability for peak streaming and sharing activity during major sporting events.