AT&T sues Comcast over 'fiber-powered' internet advertising
T•AT&T sued Comcast in California federal court, alleging its Xfinity ads falsely imply the service is fiber-to-the-home. AT&T seeks unspecified monetary damages and an order barring Comcast from calling its internet service “fiber powered.”
1. Advertising claims challenged
AT&T accused Comcast of misleading customers by advertising Xfinity internet as “fiber powered,” saying the ads imply it is a fiber-to-the-home service despite copper wire being used for the “critical last mile” to homes. The lawsuit says the advertising blurs the distinction between 100% fiber service and Comcast’s hybrid copper-based service, and wrongly implies Xfinity is equivalent to AT&T’s fiber internet.
2. Requested remedies
AT&T requested unspecified monetary damages and a court order blocking Comcast from calling its internet “fiber powered.” Comcast spokespeople did not immediately respond to a request for comment. AT&T filed a similar lawsuit against Charter Communications in August; that case is ongoing.
